Manulife's new TV commercial builds on "Bringing Dreams to Life" brand promise

As the Life Insurance Partner for this year's Beijing Olympic Games, Manulife has brought out a new TV commercial that promotes the Olympic ideal of striving for excellence and success in life. The ad centres around Manulife's brand promise of "Bringing Dreams to Life" for customers and the community at large.

Ordinary people from different walks of life — an athlete, a pair of teenagers, a mature couple, a group of business executives — are shown living out their dreams or striving for excellence, against uplifting background music from Verdi's opera La Traviata.

Local triathlete Daniel Lee Chi Wo figures prominently in the campaign. He is a Manulife Hong Kong Sports Scholarship awardee, and a six-time Hong Kong International Triathlon Champion, as well as a silver medallist at the 2006 Doha Asian Games. Presently ranked No. 2 in Asia, Lee has high hopes of doing well in Beijing. His positive and energetic image, distinguished performances and constant pursuit of excellence are an ideal manifestation of Manulife's brand value and promise.

What's more, there are two kids skimming stones into a lake, a pair of teenage violinists making beautiful music together, a middle-aged couple dancing exuberantly, and a bunch of executives ecstatically celebrating the clinching of a business deal. Dreams big and small — all brought heart-warmingly to life.

The stories reflect a determination to excel and succeed, which theOlympic spirit enshrines, and which we endorse and constantly try to live up to. It also encapsulates our philosophy — Manulife is here to help people fulfill their dreams.

Manulife's major advertising campaign marks Olympic countdown

Synchronised to start when the one-year countdown to next year's Beijing Olympic Games begins, on August 8th, Manulife launches a major advertising campaign based around its Olympic marketing theme of "Bringing Dreams To Life".

The new campaign utilises the media of print, outdoor billboards and bus bodies, and centres around the concept of "Real People, Real Dreams". The launch campaign presents two scenarios: the first features local elite triathlete and Manulife Hong Kong Sports Scholarship awardee Lee Chi Wo. The second centres around a young girl whose most fervent wish is to become a leading ballerina. Its core message is that, just as the Olympic Games can make the dreams of nations, sports fans and athletes come true, so Manulife, with our wide range of products designed to bring financial security and peace of mind, can help ordinary people achieve what they most wish for in life, and improve their quality of living.

Two desktop wallpapers with the advertising campaign theme are created for public download. Please visit the Media_Gallery section to download and install the wallpapers.

Very soon, we will be launching a new "Bringing Dreams to Life" section with new updates, and releasing interactive multimedia content on the making of this advertising campaign. Please come back and visit us.

Manulife's Olympic Theme for the Beijing 2008 Olympic Games is Bringing Dreams to Life. Ultimately, Manulife's products and services provide peace of mind, and providing its constituents the resources to help them achieve their dreams. In doing so, improve the quality of our customers' lives. Beyond the net effect of our products and services, Manulife has also directly contributed to improving quality of life in the communities in which we do business via numerous and on-going cause programs.

Therefore, "Bringing Dreams to Life" serves as the guiding light for Manulife's Olympic Spirit. This also complements the Olympic value of offering "hope for a better world and life through sport competition". This also fits perfectly with BOCOG's vision of the Games, to create a strong and global platform that positions China as a major player in the community of nations and leads to a better life for the people of China.